COMM 1100 Lecture Notes - Lecture 29: Roland Barthes, Peace Symbols, Symbolic Interactionism
12 Apr 2016
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Document Summary
Semiotics is an interpretive theory, which primarily focuses on the cultural meaning of visual signs. Looks at signification how meaning is created. Focus on nonverbal; signification of the written word of less interest. Take a cultural perspective, whereas symbolic interactionism works on a more micro-level. Sign: anything that can create meaning, or stand for something else. Signs are the inseparable product of two things: signifiers: the physical form of a sign (image, signified: the meaning associated with the sign (a concept) Signifier: the footprints they represent the signified. Signified: a person the prints signify the presence of another who left this symbol. System of signs-according to philosopher charles sanders peirce, there are three forms of signs. Index: a signifier that is physically caused by the signified; a product: ex: footprints in the sand. Icon: a sign that structurally resembles the thing being signified: ex: the crucifix.
