COMM 1100 Lecture Notes - Lecture 14: Categorical Imperative
17 Dec 2019
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G socialjudgementtheory perception bycomparing it with current attitudes evaluation of an idea. Acceptance the rangeof ideas that aperson sees of reasonable or worthy of consideration. How much do you care a topic is to our how central often demonstrated mymembership in a group with a lives known meerut. Judgimstage contrast and assimilation emory we use our own anchored values as acomparisonpoint when we hear a discrepantmessage contraste heet peoplejudge messages that fall within their rejectionfurther thantheyreally are. Assimilation latitude of a perceptual error whereby peoplejudgemessages that latitude of acceptance less discrepant fail within their thantheyreally are. Diserepaneyanelahitchange thegreater the discrepancy the more the nearest will adjust their attitudes when we evaluate a message within our latitude of rejection we will also adjust our attitude. Boomerang effect messageadvocates attitude change in the opposite direction of what the is when working with highly ego involved people we have to work within a narrow range.
