BUSML 4380 Lecture Notes - Lecture 1: Features New To Windows 8, Kaizen, Overproduction
10 Nov 2018
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Right product, customer, time, condition, quantity, place, price/cost. Choosing the right transportation needs for the customer and product. Serving global markets has warranted the need for more diverse storage spaces, mix of brick-and- mortar and clicks-and-mortar supply chains. Flow of information and transparency to the customer and management of where product is. Possession utility: marketing portrays a product/service as something you should possess by promoting its value. Form utility: taking inputs and transforming them into items of value for customers (multi-pack, packaging types to appeal) Time utility: product arrives when it should to the customer/warehouse/store. Creates value rather than sitting out of the customer"s hand. Place utility: placing the items exactly where it should be, in reach of the customer. Exam 1 page 1 be, in reach of the customer. Quantity utility: delivering customers the right amount of product for their use. Logistics hovers around 8% of gdp in the us.
