BUSML 3380 Lecture Notes - Lecture 2: Capacity Planning, Order Processing, Quality Control
24 Jun 2017
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What are economic utilities: utility perceived value, possession utility creating desire, marketing, form utility repackaging, refurbishing, production, time utility when needed, logistics, place utility where needed, logistics, quantity right amount, logistics. How does logistics relate to other functions: logistics interfaces with marketing and production, production activities, quality control, detailed production scheduling, equipment maintenance, capacity planning, logistics activities, transport. Inventory: order processing, materials handling, marketing activities, promotion, market research, product mix, sales force management, lg/pd interface activities, product scheduling, plant location, purchasing, lg/mk interface activities, customer service, pricing, packaging, retail location. The marketing/logistics relationship: demand realization and/or creation, demand satisfaction. What are the elements of logistics cost and how are they interrelated: us logistics costs as a % of nominal gdp. 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015: 2015 us logistics cost - breakout. Takeaways from the 2016 cscmp state of logistics report:
