PSYC 3400 Lecture Notes - Iced Tea, Behavior Modification, Movie Star
4 Feb 2013
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Example 2: car ad with woman sitting on car in business attire vs. car ad with women in bikinis washing the car. The car s not sexy but the women are. Unconditional stimulus (ucs): car unconditional response (ucr): sex appeal. You want clothing from a movie star"s new line. Movie star is performing well and you want to be associated with this star. Behavioral psychologist use animals as models of conditioning and learning. Give me a dozen healthy infants and i"ll guarantee to take any one at random and train him to become any type of specialist i might suggest regardless of his talents tendencies [or race]. john watson. Personality to a behaviorist consistent behavior resulting from conditioning history interacting with situational stimuli. Situational zone bridge between bottom up chemical compositionists and top- down humanists. Watson behavior was always a reaction to a stimulus. Ex: dog learns that food is presented soon after a bell is rung.
