COMM 3445 Lecture Notes - Lecture 16: Corporate Social Responsibility, United States Agency For International Development, Sweatshop

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 3445
• Professor: John Guilfoil

Document Summary

If you want forgiveness, you have to ask for it. The most simple, powerful action in reputation recovery is the apology. America is very willing to accept apologies. That doesn"t mean you should apologize every time there is a crisis. Typically has to include the words sorry or apologize . Continuous explanation of how behaviour will change. Potential third-party oversight of new behaviours, reported to public. Allow people to be heard and to ask questions. Commitment to compensate victims and repair damages. Continue to express regret, empathy, sympathy, even embarrassment. Ask for help and counsel from victims , government, regulators, independent third parties, etc. Publicly set goals for this never to happen again. Get ready to break out the checkbook and pay the price. Public, outward recognition that a problem exists or a mistake was made. Verbalized and/or written expression of personal regret. No matter how silly or small, promptly and briefly explain why the problem.