COMM 1101 Lecture Notes - Lecture 20: Content Analysis, Personal Identity, Tv Nation

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Dale Herbeck

Document Summary

Mass media trends: new form, content, and substance in mass communication, new kinds of interactive media, such as the internet, new media ownership patterns. 2012 was the first year in recorded history of tv ownership declining in the us. People are getting their news online as opposed to reading print sources: new viewing patterns and habits. 18 to 39 year olds turn to the internet first for information rather than newspapers, etc. Younger social media users are more likely to use social media for civic engagement. Mass media and the indivudial: how media messages affect the individual. The linear model can explain the power and influence of some media messages. Scholars believe the relationship between mass media and behaviour is more complicated. Early research argued the media had limited effects on behaviour. Contemporary scholars take a more nuanced view as research shows that media messages can be influential with certain audiences or in certain contexts: how individuals choose media messages.