COMM 1101 Lecture Notes - Lecture 15: Culture Shock, Intercultural Communication, Peace Corps

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Migration is becoming more and more common. Tourism is increasing dramatically and becoming more international/intercultural. The racial/ethnic distribution of america is changing to become less white: enhanced business effectiveness. Understanding cultural differences helps business people work effectively with people from different cultures. Companies must understand consumer culture in different regions of the world. Business cards are given out in different manners by people of different cultures. Example: the peace corps is supposed to show other nations a positive side of america: enhanced self-awareness. If we can appreciate other cultures, we can increase knowledge of ourselves. The study of intercultural communication can, for example, lead to an enhanced awareness of status and privilege. I(cid:374)ter(cid:272)ultural (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) refers to (cid:862)(cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) that o(cid:272)(cid:272)urs i(cid:374) i(cid:374)tera(cid:272)tio(cid:374)s (cid:271)et(cid:449)ee(cid:374) people (cid:449)ho are (cid:272)ulturally differe(cid:374)t. (cid:863) (cid:894)p. 193(cid:895: about culture. Culture is learned patterns of perceptions, values, and behaviours shared by a group of people. Culture is dynamic, heterogeneous, and operates within societal power structures.

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