PSYC 102 Lecture 7: 02-08-17

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Extremely large, can store practically unlimited amount of information. More importantly the organization of this information is semantic (meaning based) Once in ltm, it is held there relatively permanently. However, failure to locate information can be due to interference of other information and lack of retrieval cues. Encoding on a basic level based on the structure of appearance of. Encoding semantically, based on the meaning of words words. We have especially food recall for information we can meaningfully relate to ourselves. Information that"s relevant to me is processed more deeply and remains more accessible. Clear memory of an emotionally significant moment or event. Memories are held in storage by a web of associations. Eg. clothes you were wearing, mood, surroundings. These bits and pieces of information can serve as retrieval cues. The activation of particular associations in memory. It involves using pictures, words, or other stimuli to help someone recognize another word or phrase in the future.

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