MKTG 370 Lecture 5: Module 5 Presentation

One advantage of using magazines as an advertising medium is  

A.  it takes a relatively short time to place the ad.

B.  there is no need or benefit to incorporating graphics.

C.  their ability to target specific audiences.

D.  there is usually little competition with other magazine features.

E.  magazine ads encourage competition which promotes higher value to the consumer