ADHM 141 Lecture 16: Travel Modes CH 16
22 Jun 2018
School
Department
Course
Professor
Travelers choose modes on five performance dimensions (utilities)
Functional utility: departure and arrival time, the directness of routes
○
Aesthetic or emotional utility: fear and social concern from early experience
○
Social or organizational utility: the stereotypes (motor coach tours and cruises-
retirement age)
○
Situational Utility: the locational convenience of the mode and its terminal facilities
to traveler
○
Curiosity utility: the travelers tendency to try something new
○
•
Rail Travel
Reasons for favoring rail travel
Safety
§
Ability to look out of trains and see interesting things en route
§
Ability to get up and walk around
§
Arriving at destination rested and relaxed
§
Personal comforts
§
"fear of flying"
§
○
Negative perceptions of Rail Travel
Slowness in reaching the destination
§
Relatively inflexible departure times
§
Lack of quality in food service
§
○
•
Bus and Motor Coach Tour
Favoring
Companionship/ making friends
§
Convenience
§
Expertise of tour company
§
Safety
§
Price
§
○
Negative
Inflexibility and passivity of tours
§
Having to be part of a group
§
Infirm, older, and inexperienced travelers
§
○
•
Cruise Ship Travel
2/3 of world's passengers are from U.S
○
Over the past two decades, the North American share of demand has been losing
ground to a corresponding increase from Europe
○
Most popular cruising areas
Caribbean
§
Alaska
§
Mexican Rivera
§
Mediterranean
§
Strong growth expected in Asia- Pacific region
§
○
Great potential to expand volume of cruise passengers
○
Negatives
Isolation, storms, sickness, ect.
§
Slow, cramped, boring
§
Regimented activities
§
Expensive with no general awareness of the less expensive options
§
Exclusively for the rich
§
Suitable for couples, not children
§
No quiet space
§
○
•
Automobile/Motorcycle
Control over route and stops en route
○
Control of departure time
○
Low out of pocket expenses of traveling with 3 or more persons
○
Freedom to use automobile at the destination
○
Safe mode of transportation
○
Recreational experience
○
•
Marketing Strategies of Transportation Carriers
Current tactics of airlines are using to extend their network
Franchising: Where one airline allows another to use its name, uniforms and
image
§
Block spacing: Where one airline sets aside a number of seats on some of its
flight for use by another airline
§
Code-Sharing: One airline allows another to offer a flight under its own flight
code, even though it does not operate the service
§
Frequent flyer programs
§
Direct and indirect distribution
§
Strategic alliance
Star alliance, skyteam, one World□
§
Pricing: revenue management (Yield management)
§
More Luxury
§
○
•
Travel Modes CH 16
Thursday, February 16, 2017
12:29 PM
Travelers choose modes on five performance dimensions (utilities)
Functional utility: departure and arrival time, the directness of routes
○
Aesthetic or emotional utility: fear and social concern from early experience
○
Social or organizational utility: the stereotypes (motor coach tours and cruises-
retirement age)
○
Situational Utility: the locational convenience of the mode and its terminal facilities
to traveler
○
Curiosity utility: the travelers tendency to try something new
○
•
Rail Travel
Reasons for favoring rail travel
Safety
§
Ability to look out of trains and see interesting things en route
§
Ability to get up and walk around
§
Arriving at destination rested and relaxed
§
Personal comforts
§
"fear of flying"
§
○
Negative perceptions of Rail Travel
Slowness in reaching the destination
§
Relatively inflexible departure times
§
Lack of quality in food service
§
○
•
Bus and Motor Coach Tour
Favoring
Companionship/ making friends
§
Convenience
§
Expertise of tour company
§
Safety
§
Price
§
○
Negative
Inflexibility and passivity of tours
§
Having to be part of a group
§
Infirm, older, and inexperienced travelers
§
○
•
Cruise Ship Travel
2/3 of world's passengers are from U.S
○
Over the past two decades, the North American share of demand has been losing
ground to a corresponding increase from Europe
○
Most popular cruising areas
Caribbean
§
Alaska
§
Mexican Rivera
§
Mediterranean
§
Strong growth expected in Asia- Pacific region
§
○
Great potential to expand volume of cruise passengers
○
Negatives
Isolation, storms, sickness, ect.
§
Slow, cramped, boring
§
Regimented activities
§
Expensive with no general awareness of the less expensive options
§
Exclusively for the rich
§
Suitable for couples, not children
§
No quiet space
§
○
•
Automobile/Motorcycle
Control over route and stops en route
○
Control of departure time
○
Low out of pocket expenses of traveling with 3 or more persons
○
Freedom to use automobile at the destination
○
Safe mode of transportation
○
Recreational experience
○
•
Marketing Strategies of Transportation Carriers
Current tactics of airlines are using to extend their network
Franchising: Where one airline allows another to use its name, uniforms and
image
§
Block spacing: Where one airline sets aside a number of seats on some of its
flight for use by another airline
§
Code-Sharing: One airline allows another to offer a flight under its own flight
code, even though it does not operate the service
§
Frequent flyer programs
§
Direct and indirect distribution
§
Strategic alliance
Star alliance, skyteam, one World□
§
Pricing: revenue management (Yield management)
§
More Luxury
§
○
•
Travel Modes CH 16
Thursday, February 16, 2017
12:29 PM
Document Summary
Travelers choose modes on five performance dimensions (utilities) Functional utility: departure and arrival time, the directness of routes. Aesthetic or emotional utility: fear and social concern from early experience. Social or organizational utility: the stereotypes (motor coach tours and cruises- retirement age) Situational utility: the locational convenience of the mode and its terminal facilities to traveler. Curiosity utility: the travelers tendency to try something new. Ability to look out of trains and see interesting things en route. Over the past two decades, the north american share of demand has been losing ground to a corresponding increase from europe. Great potential to expand volume of cruise passengers. Expensive with no general awareness of the less expensive options. Low out of pocket expenses of traveling with 3 or more persons. Current tactics of airlines are using to extend their network. Franchising: where one airline allows another to use its name, uniforms and image.
