ADHM 141 Lecture Notes - Lecture 15: Information System, Share International, Uses Of English Verb Forms
22 Jun 2018
School
Department
Course
Professor
Why is it important to study the movement of tourists/ travelers?
Movement of travelers when measured and explained can be used as a basis for
forecasting future tourist movements
○
By knowing where the market comes from, marketing plans can be drawn up to
reach potential travelers.
○
Why they move? Global tourism
○
By studying the geographic characteristics of exiting tourist, it may be possible to
identify additional untapped market areas.
○
This information is important not only to who market destinations, but also vital to
people who plan airline routes and develop attractions for the tourist areas of the
future
○
•
Simple Model of Travel Flow ( Gravity Model)
The relationship of the flows between individuals pairs of origins and destination: an
adaption of Newton's Law of Universal Gravity
○
○
Resistance of the link (a function of distance and cost)
○
Propensity to participate at the origin
○
The propensity to travel may be measured of the population at the origin: the more
people who live in a country of origin, the greater number of potential tourists to
travel from that country of origin to a particular destination
○
This model assumes that tourist flows decrease as distance from the origin increases
○
Strength of bond (population 1 x population 2)/ Distance^2
○
•
Demand of Origin
Types of demand
Effective (actual) demand: those who travel
§
Suppressed demand: those who do not travel
§
Potential demand: those who would be inclined to travel
§
Deferred demand: those who put off travel due to a scarcity of supply
§
○
Travel Propensity is used as a measure of actual demand: Percentage of the
population who actually take a trip
Net TP: percentage of population taking at least one trip
§
Gross TP: percentage of total trips/population (can be greater than 100%)
§
Gross TP/ Net TP= Travel Frequency ( The average number of trips taken by
the population)
§
○
•
Competiveness
Tourism competitiveness= f(destination appeal, destination management,
destination organization, destination information, destination efficiency)
Appeal: attractiveness compared with barriers
§
Management: marketing and management effort
§
Organization: A function of various internal organizational actions and the
creation of strategic alliances
§
Information system
§
Efficiency: service delivery
§
○
•
International Tourism
○
International Tourism Arrivals: Market Share
§
○
○
•
International Tourist arrivals and Receipts•
Top 10 Tourism Destinations
France1.
U.S2.
Spain3.
China4.
Italy5.
Turkey6.
Germany7.
United Kingdom8.
Russian Federation9.
Mexico10.
•Top 10 Tourism Earners
U.S1.
Spain2.
France3.
China4.
Macao (china)5.
Italy6.
Thailand7.
Germany8.
United Kingdom9.
Hong Kong (China)10.
Top 10 Tourism Spenders
China1.
Germany2.
U.S3.
Russian Federation4.
United Kingdom5.
France6.
Canada7.
Australia8.
Italy9.
Brazil10.
GEOGRAPHIC DIMENSIONS OF TRAVEL CH. 15
Thursday, February 9, 2017
12:34 PM
Why is it important to study the movement of tourists/ travelers?
Movement of travelers when measured and explained can be used as a basis for
forecasting future tourist movements
○
By knowing where the market comes from, marketing plans can be drawn up to
reach potential travelers.
○
Why they move? Global tourism
○
By studying the geographic characteristics of exiting tourist, it may be possible to
identify additional untapped market areas.
○
This information is important not only to who market destinations, but also vital to
people who plan airline routes and develop attractions for the tourist areas of the
future
○
•
Simple Model of Travel Flow ( Gravity Model)
The relationship of the flows between individuals pairs of origins and destination: an
adaption of Newton's Law of Universal Gravity
○
○
Resistance of the link (a function of distance and cost)
○
Propensity to participate at the origin
○
The propensity to travel may be measured of the population at the origin: the more
people who live in a country of origin, the greater number of potential tourists to
travel from that country of origin to a particular destination
○
This model assumes that tourist flows decrease as distance from the origin increases
○
Strength of bond (population 1 x population 2)/ Distance^2
○
•
Demand of Origin
Types of demand
Effective (actual) demand: those who travel
§
Suppressed demand: those who do not travel
§
Potential demand: those who would be inclined to travel
§
Deferred demand: those who put off travel due to a scarcity of supply
§
○
Travel Propensity is used as a measure of actual demand: Percentage of the
population who actually take a trip
Net TP: percentage of population taking at least one trip
§
Gross TP: percentage of total trips/population (can be greater than 100%)
§
Gross TP/ Net TP= Travel Frequency ( The average number of trips taken by
the population)
§
○
•
Competiveness
Tourism competitiveness= f(destination appeal, destination management,
destination organization, destination information, destination efficiency)
Appeal: attractiveness compared with barriers
§
Management: marketing and management effort
§
Organization: A function of various internal organizational actions and the
creation of strategic alliances
§
Information system
§
Efficiency: service delivery
§
○
•
International Tourism
○
International Tourism Arrivals: Market Share
§
○
○
•
International Tourist arrivals and Receipts•
Top 10 Tourism Destinations
France1.
U.S2.
Spain3.
China4.
Italy5.
Turkey6.
Germany7.
United Kingdom8.
Russian Federation9.
Mexico10.
•Top 10 Tourism Earners
U.S1.
Spain2.
France3.
China4.
Macao (china)5.
Italy6.
Thailand7.
Germany8.
United Kingdom9.
Hong Kong (China)10.
Top 10 Tourism Spenders
China1.
Germany2.
U.S3.
Russian Federation4.
United Kingdom5.
France6.
Canada7.
Australia8.
Italy9.
Brazil10.
GEOGRAPHIC DIMENSIONS OF TRAVEL CH. 15
Thursday, February 9, 2017
12:34 PM
Why is it important to study the movement of tourists/ travelers?
Movement of travelers when measured and explained can be used as a basis for
forecasting future tourist movements
○
By knowing where the market comes from, marketing plans can be drawn up to
reach potential travelers.
○
Why they move? Global tourism
○
By studying the geographic characteristics of exiting tourist, it may be possible to
identify additional untapped market areas.
○
This information is important not only to who market destinations, but also vital to
people who plan airline routes and develop attractions for the tourist areas of the
future
○
•
Simple Model of Travel Flow ( Gravity Model)
The relationship of the flows between individuals pairs of origins and destination: an
adaption of Newton's Law of Universal Gravity
○
○
Resistance of the link (a function of distance and cost)
○
Propensity to participate at the origin
○
The propensity to travel may be measured of the population at the origin: the more
people who live in a country of origin, the greater number of potential tourists to
travel from that country of origin to a particular destination
○
This model assumes that tourist flows decrease as distance from the origin increases
○
Strength of bond (population 1 x population 2)/ Distance^2
○
•
Demand of Origin
Types of demand
Effective (actual) demand: those who travel
§
Suppressed demand: those who do not travel
§
Potential demand: those who would be inclined to travel
§
Deferred demand: those who put off travel due to a scarcity of supply
§
○
Travel Propensity is used as a measure of actual demand: Percentage of the
population who actually take a trip
Net TP: percentage of population taking at least one trip
§
Gross TP: percentage of total trips/population (can be greater than 100%)
§
Gross TP/ Net TP= Travel Frequency ( The average number of trips taken by
the population)
§
○
•
Competiveness
Tourism competitiveness= f(destination appeal, destination management,
destination organization, destination information, destination efficiency)
Appeal: attractiveness compared with barriers
§
Management: marketing and management effort
§
Organization: A function of various internal organizational actions and the
creation of strategic alliances
§
Information system
§
Efficiency: service delivery
§
○
•
International Tourism
○
International Tourism Arrivals: Market Share
§
○
○
•
International Tourist arrivals and Receipts•
Top 10 Tourism Destinations
France1.
U.S2.
Spain3.
China4.
Italy5.
Turkey6.
Germany7.
United Kingdom8.
Russian Federation9.
Mexico10.
•Top 10 Tourism Earners
U.S1.
Spain2.
France3.
China4.
Macao (china)5.
Italy6.
Thailand7.
Germany8.
United Kingdom9.
Hong Kong (China)10.
Top 10 Tourism Spenders
China1.
Germany2.
U.S3.
Russian Federation4.
United Kingdom5.
France6.
Canada7.
Australia8.
Italy9.
Brazil10.
GEOGRAPHIC DIMENSIONS OF TRAVEL CH. 15
Thursday, February 9, 2017 12:34 PM
Document Summary
Movement of travelers when measured and explained can be used as a basis for forecasting future tourist movements. By knowing where the market comes from, marketing plans can be drawn up to reach potential travelers. By studying the geographic characteristics of exiting tourist, it may be possible to identify additional untapped market areas. This information is important not only to who market destinations, but also vital to people who plan airline routes and develop attractions for the tourist areas of the future. Simple model of travel flow ( gravity model) The relationship of the flows between individuals pairs of origins and destination: an adaption of newton"s law of universal gravity. Resistance of the link (a function of distance and cost) This model assumes that tourist flows decrease as distance from the origin increase. Strength of bond (population 1 x population 2)/ distance^2. Potential demand: those who would be inclined to travel to tal to the n: an ore to eases.
