PSY30160 Lecture Notes - Lecture 6: Descriptive Statistics, Peer Pressure, Drug Culture
24 Dec 2017
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Issues of (cid:862)ge(cid:374)eraliza(cid:271)ility(cid:863: extent to which the results of an experiment can be applied across different, people, methods, example , settings, measures, times. Important if long range goal is to understand basic laws of human behavior: example, study in 1965 on peer pressure and drug use in 120 college students (indiana. Ecological validity: extent to which results of a study can be generalized across settings or environmental conditions, lab settings often require specific arrangements, example , peer pressure (yes vs. no) and decision to try a new drug. Influence of a stranger vs. a friend in peer pressure: more likely to do something that your friend says than what a stranger says. If want to generalize real world setting, what happens when someone feels pressure to do drugs: hawthorne effect (subject effect): Influence produced by knowing that one is participating in an experiment.
