PSY10000 Lecture Notes - Lecture 27: Social Influence, Jessica Simpson, Blonde Stereotype
7 Nov 2017
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Document Summary
Attitudes (attitude creation: do cognitions lead to behavior, it depends because human behavior is multi-determined, moderators: Something that is correlated to two factors and is sometimes misinterpreted. Situational factors: presence of environmental factors: constrains: you think about the consequences of your behavior, choice: you can choose the situations you put yourself in. Attitudinal factors: origins: being taught a value that eventually shapes who you are, strength (of value): has to do with importance, knowledge, and accessibility. If it"s more important, you know more about it and can access it more: specificity (of value): tying a behavior to an attitude. The specificity at which you can ask about a behavior can determine its predictability: behaviors do lead to cognitions, role playing: you are taught what to expect and how to do it. The more you fulfill a role, the more it shapes your values. Persona that you learn to be: foot-in-the-door phenomenon:
