MARK20100 Lecture Notes - Lecture 6: North American Industry Classification System, Iso 9000, Disposable And Discretionary Income
Document Summary
Business marketing- the marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others. Industrial firms- reprocess a product or service they buy before selling it again for the next buyer. Resellers are wholesalers and retailers that buy physical products and resell them again without any reprocessing. Government units are the federal, state, and local agencies that buy goods and services for the continents they serve. Measuring domestic and global industrial, reseller, and government markets. The measurement of industrial, reseller, and government markets is an important first step for a firm interested in gauging the size of one, two, or all three of these markets in the us and around the world. North american industry classification system(naics) provides common industry definitions for canada, mexico, and the us, which makes it easier to measure economic activity in the three member countries of the notre.
