MARK20100 Lecture Notes - Lecture 17: Personal Selling, Advertising Mail, Ecliptica
Document Summary
1. a request, and/or a visit to a place of business. 3. a) buy a product inbound - when a person calls in to place an order b) catalog marketing - specialized, many are web-based now a) what the consumer has bought in the past. Television marketing or drtv a) b) c) have to buy reruns to show at 3 am - now they get paid to play the commercials. Infomercials and home shopping networks related to the mass media started when cable companies (nbc, abc, etc. ) didn"t want to easy to tailor to a certain consumer - can change them based on. 2. certain coupon selectivity in targeting ease of measuring responses - you can easily tell how many people used a. C. long life for some forms - catalogs! building databases - they can keep your information from phone sales,
