MARK20100 Lecture 23: lecture 23
Document Summary
Exporting- producing in one country, selling in another o. Company can make the least number of changes in terms of its product, organization, and corporate goals. Indirect- sells domestically produced products in foreign country through intermediary market abroad. Least amount of commitment and risk but least profit. Ideal for company that has no overseas contacts but wants to o. Intermediary- distributor who knows market and has resources. Direct- sell domestically produced products in foreign country without. Do this when believe volume of sales will be very large and easy intermediaries to obtain. Contract manufacturing- company may contract with a foreign firm to manufacture products according to stated specifications. The product is then sold in the foreign country or exported back to the united states o o o o o o. Contract assembly- company may contract with a foreign firm to assemble (not manufacture) parts and components that have been shipped to that country.
