MARK20100 Lecture Notes - Lecture 15: First Language, Online Dating Service, Vending Machine
Document Summary
Lecture 14: food marketing: paper written to answer the question: do different expression modalities- speaking versus manual activities- influence individuals" choices, restaurant study: Field study involved 77 participants took place at a restaurant in. Independent variable= ordering by either speaking or pressing a button. Dependent variable= choice between two dessert options either healthy or unhealthy. Limitations: pushing a button in a restaurant is unconventional/ not what a customer is used to speaking is the standard. When people pushed the button, they were more likely to choose the healthy dessert. When people were speaking, they chose the unhealthy dessert: vending machine study: There was a vending machine with 12 snacks and it had a microphone. Iv= either speak or press button or just simply taking to choose a snack. Button and talking= same in line with hypothesis / no significant difference from one another: explanation of results: Speaking is resulting in unhealthier food options than manually choosing.
