MARK20100 Lecture Notes - Lecture 2: Twinlab, Sobe, Classical Conditioning
Document Summary
Expectancy theory: placebos activate beliefs / expectancies which then activates the effect. Structure: one group was told that the drink purchased at the full price of . 89, another group was told that the drink was originally . 89 but was purchased discounted for. Results: participants in the reduced price group reported less intensity and more fatigue compared to the normal priced condition group who reported more intensity and less fatigue. Participant perceptions of behavior vs. actual behavior: 2. No-treatment control group was needed, but not included: 3. Participants did not actually pay, they were just informed: 4. There is no answer as to what causes this effect. Focused on the key word of expectancy: belief about a substance/procedure leads to expected results, may influence the actual effectiveness of said substance/result. Overview: participants were asked to drink sobe adrenaline rush 92% had heard of the drink and 48% had consumed before, then, the participants were asked to solve a series of puzzles.
