ECON 10010 Lecture Notes - Lecture 16: Oligopoly, Natural Monopoly, Monopolistic Competition

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Because their prices already touch the atc, lowering their prices would mean making negative profits. This means that the firm will always be making negative profits. Q: monopolistic competition, there are close substitutes, you have a monopoly on your brand, and your brand is one among may close substitutes, there is brand loyalty in this market, monopolistic competition (short run, monopolistic competition (long run) Because economic profit is positive, new firms enter the market. New firms shift inward the firm"s demand curve. Firms stop entering when economic profit = 0. Demand is tangent to atc in the fixed costs section (lower q"s) There is a price markup (p > mc) and a dwl. If the government implements mc pricing, the firms would go out of business: government solution, able to break apart big monopolies, after the first break-up, market resembles an oligopoly, after second break-up.

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