SOCIOL 1000 Lecture Notes - Statistical Significance, Dependent And Independent Variables, Content Analysis

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Qualitative those methods that are based primarily on discourse (which includes verbal and written language, body language, signs, symbols, etc. ) and are used to typically generate facts about a small number of cases or small population: ethnography. The study of an entire social setting through extended systematic fieldwork: participant observation typically includes watching, listening to, and sometimes recording behavior, incidents, and conversations of target population as they take place. The hawthorne effect explains the effects experienced once the subjects become aware that they are under observation: pros: Learning information that cannot be easily surveyed. Acquiring the viewpoint of the persons under observation: cons: To know what is important to observe. Studying other cultures because of misinterpretation by the researcher. The researcher faces the difficulty in deciding whether to announce their identity and purpose of the study. Use a series of questions to elicit responses that provide information pertaining to a specific research question/topic.

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