PLS 200 Lecture Notes - Television Consumption
Document Summary
Argument: people who have low knowledge but high tv consumption will be most likely to vote on appearance. 2006 governors race graph: low knowledge + low tv=. 11 slope, low-mid knowledge +low tv=. 05 slope, low knowledge + high tv=. 32 slope, low-mid knowledge + high tv=. 03 slope, **higher the slope, more likely to think someone looks like democratic/republican. Question: what impact does media type have on your info-seeking behavior? (xenos + becker 2009) Design: show video clips and then record internet browsing behavior. Types of clips: hard news, comedy, hybrid(comedy and hard, control(no video content) Basic experiment: showed that people were more likely to browse news on. Iraq/foreign policy if they watched the comedy where hard news they spent less time reading about the hard news. Gateway effect-make something unappetizing pretty by putting a pretty wrapper on it; then you are more interested in that unappetizing thing. Question: the colbert bump fact or fiction? (fowler 2008)
