MKT 317 Lecture Notes - Lecture 7: Reinforcement, Profit Sharing, Motivation
Document Summary
A set of energetic forces that originates both within and outside the individual and initiates work related effort: direction (gaming vs working out) Intensity (how hard you work out: persistence (whether you skip a day) One of the primary responsibilities of a manager is to motivate employees. Motivating jobs can lessen the pressure of many hr functions: performance management, compensation, retention. We compare our outcome/input ratio to others. Outcomes may include: pay/promotions, praise, better working conditions. Inputs may include: job performance/effort, seniority, training and education. Expectancy can be hindered by: low self-confidence (or efficacy, la(cid:272)k of (cid:374)e(cid:272)essa(cid:396)(cid:455) k ao"s, lack of necessary training, lack of necessary resources, lack of supportive leadership. Instrumentality can be hindered by: poor methods for measuring performance. Inability to provide outcomes: use of policies that reward things besides performance, such as attendance or seniority, time delays in doling out rewards.
