ISS 320 Lecture Notes - Lecture 41: Content Analysis, Dependent And Independent Variables, Duncan J. Watts
18 Jul 2019
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Amber is conducting research on employment discrimination against hispanics. She searches through newspapers to document instances of discriminatory language toward hispanics. What type of research is amber conducting? content analysis. Interviews: ask people questions or what"s going on w/ them, can be structured or conversational. Experimentation: not all that frequently used in sociology, common in social psychology, highly controlled environment, attempt to examine the social world and phenomenon in a controlled, discrete way correlation simultaneous change in two variables. The more education a person has, the higher his or her income will be. Causation when a change in one factor causes a change in another factor. What three factors are needed to establish causation? correlation, time order, and a ruling out of alternative explanations. In social research, a hypothesis is defined as a proposed relationship between two variables dependent variable the outcome that a researcher is trying to explain.
