ISS 210 Lecture 21: November, 22, 2016

• School: MSU
• Department: Integrative Studies Social Sci
• Course: ISS 210
• Professor: Lee Han

Document Summary

Conversion rate: how often the sharer of a particular item converts to be a purchaser. Hard to measure (e. g. how many dresses did you pin before actually purchasing one?) (cid:862)re(cid:448)erse ho(cid:449)roo(cid:373)i(cid:374)g(cid:863) The threat of (cid:862)sho(cid:449)roo(cid:373)i(cid:374)g(cid:863) is o(cid:448)errated (cid:894)shoppers (cid:448)isit stores to e(cid:454)a(cid:373)i(cid:374)e items in person before buying them online) Reverse showrooming: browsing online and then purchasing in stores. The deal seeker: using websites/digital tools to find deals pin it an buy it. The non-seeker: randomly browsing, finding something interesting pin and buy it. The category seeker: pinterest search, pin-board as shopping list. The i(cid:374)spiratio(cid:374) seeker: seeki(cid:374)g i(cid:374)spiratio(cid:374)s o(cid:374) stra(cid:374)gers" pin boards, browsing for ideas. The social- proof seeker: pinning to let friends know their interests. The 11. 11 online shopping festival in china (2015: invented festival, gendered discourse, labor of alibaba employees and the logistics. Creative labor in digital age: digital labor. Invisible labor of fashion blogging: making fashion blogging looks effortless. Bazaar"s top (cid:1006)(cid:1004) fashio(cid:374) (cid:271)loggers" i(cid:374)stagra(cid:373) (cid:894)ju(cid:374)e (cid:1006)(cid:1004)(cid:1005)6(cid:895)