ADV 225 Lecture Notes - Lecture 6: Debbie Downer, A.D. Vision
ADV 225: Lecture 6
●Writing tools of the week
○Begin sentences with nouns and verbs
○Use adverbs to change meaning (not increase intensity)
○Eliminate verb qualifiers
○Go easy on the -ings
○Pay attention to commas
○Use em dashes for emphasis and clarity
○Adopt a ‘you-titude’
○Audiences (employers) don't care what YOU want- they care about WIIFM
○Focus on the audience for success, especially in job application materials
●Adopt a ‘you-titude’
○Limit use of first-person pronouns
■Avoid i, me , my
■Emphasize ‘you usage’ by using second person pronouns
●Focus on you and your
●Third-person pronouns like we, us and our can also work
●Advice from the field
○Top 10 things to avoid while advancing your career
■Don't try to hog credit
■Don't become complacent- show restless talent
■Don't be a ‘debbie downer’
■Don't lose your sense of curiosity
■Don't let the world pass you by- reading news etc.
■Don't force a square peg into a round hole
■Don't show a sense of entitlement
■Don't throw your co-worker under the bus
■Don't take credit for work you didn't do
■Don't overthink it- quality matters most
○How NOT to get hired
■Miss typos
■Make it all about yourself
■Don't do your homework
■Dress or act inappropriately for the interview
■Have unprofessional photos and posts on your social networking sites
■Never learn to write a concise sentence
■Limit your objectives to only one type of job
●Resume: your marketing tool
○Brief thoughts
■Resume+cover letter= sales document
■Create opportunity to compete for job via interview
○Strong resume
■Are concise, focused, results-oriented and relevant
