ADV 205 Lecture Notes - Lecture 4: Federal Trade Commission Act Of 1914, Puffery, Revlon
Document Summary
Ftc = federal trade commission act (ftc act) Puffery = advertising or other sales presentations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. - Causes or is likely to cause substantial injury to consumers. Which is not reasonably avoidable by consumers. And is not outweighed by countervailing benefits to consumers or competition. Ftc programs to deal with deceptive advertising after it occurs. Oversees package labeling, ingredient listings and advertising for food and drugs.
