ADV 205 Lecture 10: Lecture #10
Document Summary
Lecture #10: 55 questions for the exam, personal process, perception, learning and persuasion, motivation. Motivation and needs: motive, an internal force that stimulates you to behave, needs are one set of factors that influence whether we are motivated, each person. Maslow"s hierarchy of needs: physiological needs, safety needs, social needs, esteem needs, self-actualization. Hierarchy of needs: need, product, promotional appeal. Why did you by your last pair of shoes: the problem that advertisers face becomes evident: they have to figure out what the majority of people want and then sell them on that benefit. So what the heck does this have to do with advertising: many people who were once was well of financially were struggling just to get by. Not able to grant themselves the luxury of purchases that pa: coke did this with the ad of the simpsons. Say you were designing a new homepage for facebook or linkedin.
