ACM 463 Lecture Notes - Lecture 3: Event Management, Business Model Canvas
20 Sep 2019
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Document Summary
Why are events important: events are a way for an organization to reach audiences. Important for impact, communication of an idea or message, fundraising, advertising. Special events are transforming into special experiences : this prioritizes the experience of the audience over the company"s goals, new title encourages new ideas, experience implies that it the event is interactive and informative. Example trend: unconventional locations: parking lots, parking garages, hot nightclubs (change time, content, purpose, airports, urban spaces (including vacant, converted, or abandoned spaces) How can you take advantage of unconventional gatherings: how does the unexpected support your mission, think of the consequences of ineffective use of unconventional gatherings, use specific ideas to get specific results. How does it benefit them: putting art in unexpected places, using technology to connect to audiences, multimedia presentations, keeping up with trends keeps events relevant, can adapt trends to have artistic benefits.
