PSY 221 Lecture Notes - Lecture 1: Baruch Spinoza, Snickers
12 Apr 2016
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Document Summary
Belief: we hold statements in equilibrium, we aren"t certain. Decade ago an experiment was done, conirming spinoza"s 350-year- old assertion. Tendency to believe is our go-to move, seeing is believing . Plays out in marketing/advertising, because you need to think carefully to disbelieve. Otherwise commercial playing in the background becomes associated with truth, because you are already distracted. Counterfactual thinking: evaluating events by imagining alternate versions of what actually happened. the ability to simulate an unreality, simulating a future outcome or future world (diferent than what is happening now) Function: can help us avoid tragedy again or help us plan for the future. All you had to do was be quicker here, or move this in your mind, or skip this step. You only have to change the slightest thing. We like the bronze, agonized by silver: silver medalist less happy than bronze medalist. Silver medalist has upward comparison, barely failed, sad. Bronze medalist has downward comparison, barely succeeded, happy.
