PSY 221 Lecture Notes - Lecture 2: Impression Formation, Lightning, Confirmation Bias
12 Apr 2016
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Heuristic: mental shortcuts that reduce the complex judgments to simple rules of thumb: increase eiciency of a judgment, may (but not necessarily) occur. Two common heuristics & biases: primacy heuristic: tendency for irst information received to carry more weight later than information on one"s overall impression. Anchoring efects: tendency to be biased toward the starting value (or anchor) in making quantitative (or numerical) judgments. False consensus efect: tendency to overestimate how common one"s own attitudes, opinions, and beliefs are in the general population: (in judging others) Salience bias: activated events will come to seem as if they occur more frequently: (in judging frequency of events, how many americans have died of black. 400-500 (the correct answer: conirmation bias: seeking information that supports our beliefs while ignoring disconirming information. Self-fulilling prophecy: process by which expectations about a person or group tend to be fulilled by that person or group because of how we treat them.
