MAC 325 Lecture Notes - Lecture 15: Smartphone, Starbucks
Week 4-1 Tsetsi and Rains: Smartphone Internet Access and Use: Extending the digital
divide and usage gap Class 2/20/18
●Noah
Video
● POLITICAL EMPOWERMENT BEGINS
○ “The ability to speak and be heard regarding matters that affects the society in
which you live.”
○ Central Question: How does the internet change how we debate, discuss, and
make informed decisions about important issues that affect our society?
■ Accessing / circulating information
■ Exposing beliefs / opinions of others
■ Who benefits most from digital media
○ How essential is internet? Consequences of lack of access / luxury vs necessity
○ Digital Divide - who has access / how reliable it is; don’t assume the internet
works for everyone and that all connections are equal
○ Who’s online?
■ About 87% of American adults (over 18) are online / Gender - bigger
determinant on access not usage / Race - African American more
dependent on smartphone / Geography - urban / suburban more likely to
use internet than someone in rural environment / Education - no HS
degree 66% use internet; just HS degree 77%; some college - degree
95% BIG DETERMINANT / Income - 77% of households that make less
than 30,000 a year are online; 97% of households that make more than
75,000 are online / Type of Access - 1 in 10 adults say they don’t have
access at home; 1 in 30 adults have internet at home but still have dial up
○ Who isn’t online?
■ 13% of Americans 18 and older don’t use the internet or E-mail /
Significant amount of retiree age don’t use internet / Ages 18-29 less than
1% don’t use the internet / More than 1 in 5 Americans doesn’t have
reliable internet access
○Discussion: Why not just go to Starbucks? - FLAWS
○ Smartphone Dependence
■ Smartphones are the primary form of access to the internet for many
people worldwide - reason for global increase in internet - 10%
■ Page 9 of study (Tsetsi and Rains) Whites have multiple devices, gender /
age didn’t have effect on smartphone dependency
■ Mobile internet often represents an inferior form of internet access in
many different ways
■ Key Takeaways - things we discuss in class may not be the way 20% of
Americans use it
Document Summary
Week 4-1 tsetsi and rains: smartphone internet access and use: extending the digital divide and usage gap class 2/20/18. The ability to speak and be heard regarding matters that affects the society in which you live. Consequences of lack of access / luxury vs necessity. Digital divide - who has access / how reliable it is; don"t assume the internet works for everyone and that all connections are equal. 95% big determinant / income - 77% of households that make less than 30,000 a year are online; 97% of households that make more than. 75,000 are online / type of access - 1 in 10 adults say they don"t have access at home; 1 in 30 adults have internet at home but still have dial up. 13% of americans 18 and older don"t use the internet or e-mail / Significant amount of retiree age don"t use internet / ages 18-29 less than.