COM 259 Lecture Notes - Lecture 2: Strategic Management, Strategic Planning, Investor Relations

• School: Miami University
• Department: Communication
• Course: COM 259
• Professor: Brewer Bill

Document Summary

Public afairs -> the specialized part of pr that builds and maintains relaionships with government and community stakeholder groups in order to inluence public policy. Lobbying -> specialized part of pr that builds and maintains relaions with government primarily for the purpose of inluencing legislaion and regulaion. Astroturf lobbying a fake group or a front gives lobbying a bad name (lying about the group that you are a part of) Issues management -> the proacive process of anicipaing, evaluaing, idenifying, responding to public policy issues that afect organizaion"s relaionships with its publics. Investor relaions -> specialized part of corporate pr that builds and maintains mutually beneicial relaionships with shareholders and other in the inancial community to maximize market value. Strong inancial and legal background for the high salary. Development -> specialized part of pr in nonproit organizaions that build relaions with donor and members to secure inancial and volunteer support.