COM 259 Lecture Notes - Lecture 1: George Creel, Edward Bernays, Bruno Magli
29 Mar 2016
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The atempt by informaion, persuasion, and adjustment to engineer public support for an acivity, cause, movement, or insituion. edward bernays. The deliberate, planned, and sustained efort to establish and maintain mutual understanding between an organizaion and its public. briish insitute. Wwii -> deiniions of pr began to include reciprocal, mutual, between . Webster"s third new world -> art and science of developing reciprocal understanding and good will . Pr is the management funcion that builds and maintains mutually beneicial relaionships between an organizaion and the public on whom its success and failure depends. Markeing in the management funcion that ideniies human need and wants, provides products to saisfy those needs and want, and causes transacions that deliver products and services in exchange for something of value to the provider. Quid pro quo -> something for something. Camel markeing campaigns started a ban on cigarete ads.
