BUS 101 Lecture Notes - Lecture 4: Consumer Privacy, Consumer Protection, Whistleblower

• School: Miami University
• Department: Business Analysis
• Course: BUS 101
• Professor: Powell Laura

Document Summary

Consumer movement organized activities that consumers use to safeguard their own rights in many nations. Complex products have enormously complicated the choices consumers need to make when they shop. Services, as well as products, have become more specialized and difficult to judge. When businesses try to sell either products or services through advertising, claims may be inflated or they may appeal to emotions. Technology has permitted businesses to learn more than ever about their customers--potentially violating their privacy. Consumer protection laws-safeguards that reflect the goals of government policymakers and regulators in the context of the five rights of consumers outlined above. Some laws are intended to provide consumers with better information when making purchases. Manufacturers make false or misleading claims about their own product or a competitor"s product, withhold relevant information, or create unreasonable expectations. Federal trade commission enforces the laws prohibiting deceptive advertising (ftc) Behavioral advertising-advertising that targets particular customers, based on their observed online behavior.