ACC 330 Lecture Notes - Lecture 8: Contribution Margin, Gross Margin, Fixed Cost

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28 Jul 2019
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Managers want to know how profits will change as the units sold of a product or service changes. Managers like to use what-if analysis to examine the possible outcomes of different decisions so they can make the best one. In chapter 2, we discussed total revenues, total costs and income. In this chapter, we take a closer look at the relationship among the elements (selling price, variable costs, fixed costs). Changes in production/sales volume are the sole cause for cost and revenue changes. Total costs consist of fixed costs and variable costs. Revenue and costs behave and can be graphed as a linear function (a straight line). Selling price, variable cost per unit, and fixed costs are all known and constant. In many cases only a single product will be analyzed. If multiple products are studied, their relative sales proportions are known and constant. The time value of money (interest) is ignored.

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