FASH 100 Lecture Notes - Lecture 4: Gossypium Barbadense, Woolmark, Animal Fiber
24 Oct 2016
School
Department
Course
Professor
Monday, September 19, 2016
1
Fashion Culture and Commerce
Fashion Shows
Why do designers pay to be in fashion shows?
- Only time the clothes will be worn the way the designers envisioned
- Promoting: publicity–will be online, photographers will be there, their name will be out
there
- Credibility: if you have the money to get your clothes in the fashion shows it proves
that you have the money and you want to be reckoned with
- Tells the world you are opened to be purchases by buyers–signals the opening of
market week
- Entertainment–build a hype around everything in the industry
Consumers
- Education about quality is lost because trends are so fast that people want to keep
buying rather than buy something that will last longer
- Three Elements to Quality
• Fit: when something fits people beautifully, it is beautiful made
• Materials Used: finer the fabrics and fibers, the better it will drape and the better it
takes color
• Construction: how it is put together–the stitching and the pressing
Primary Market
- Materials of Fashion
• Fiber
- Substance from which we spin yarns
find more resources at oneclass.com
find more resources at oneclass.com
Monday, September 19, 2016
2
- Little strands of fiber that we spin into threads
- Weave them or knit them into fabric
- Strands of fiber = staple
- Filament = uncut staple
- Natural Fiber:
• Plants
- Cotton
• Egyptian cotton = the staples are longer and finer
• Sea Island = can only grow so much cotton and the cotton is like silk
• Cotton Inc= started in the 50’s, promote the use of cotton through
advertising, research soils and ways of removing things that can kill the
crop, sustainability, green environmental friendly industry, publish a
directory of every mill that uses cotton, fashion office, fabric developments,
silhouettes to show you how it drapes, financed by cotton growers of the
world
- Flax Linen
• Flowering plant = Ireland
• Stem of the plant that is pulverized
• Light weight and cool to wear
• Wrinkles easily
- Ramie
• Mixed with a synthetic
find more resources at oneclass.com
find more resources at oneclass.com
Monday, September 19, 2016
3
• Brittle so they have to mix with polyester or nylon so it holds together
better
• Animals
- Wool
• Sheep
• The Woolmark Company= same thing as Cotton Inc but with Wool, had to
do this because Cotton Inc made cotton so big again and wool was
suffering
• Cooperative Advertising: when retailer gets help to pay for the ad from
someone in the manufacturing end
• Carding: card the fiber and line in up then cut into long strands of carded
aligned fiber and spin it into yarn
• Worsted Wool: when you can wear fibers all year round; good investment
- Silk
• Silkworm
• Eat the mulberry leaf, spins its cocoon, drown the worm, unwound the
cocoon up to a mile long of filament which has to be cut up into smaller
strands of staple
• Artificial silk = part natural/part chemical
- Cashmere
• Goat
• Graded by how fine and soft it is
• First hairs of goat are finest
- Alpaca
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Only time the clothes will be worn the way the designers envisioned. Promoting: publicity will be online, photographers will be there, their name will be out there. Credibility: if you have the money to get your clothes in the fashion shows it proves that you have the money and you want to be reckoned with. Tells the world you are opened to be purchases by buyers signals the opening of market week. Entertainment build a hype around everything in the industry. Education about quality is lost because trends are so fast that people want to keep buying rather than buy something that will last longer. Little strands of fiber that we spin into threads. Weave them or knit them into fabric. Flax linen: flowering plant = ireland, stem of the plant that is pulverized, light weight and cool to wear, wrinkles easily.
