MKT 4440 Lecture 9: Week 9
Document Summary
Research from class and sites (general trends of restaurant businesses: ** make the most money on beverages, want highlight pizza, don"t forget the greater good of making the most money by looking at non-lsu. Br: shopping strategies/browsing, how to build awareness of food/brand on social media, piece different types of data together, look at examples, how combining everything together, goal: awareness/sales, how much money need to make to break even/success. Social media allows consumers to: co-create brands and experiences, establish social networks, express themselves digitally, share creations and expressions with their social networks. Need to create and manage customer lock-in. On assignment want to see how to do ads on each platform (message boards) Social media viral successes: gangham style, jimmy fallon, popular because of celebrities, not a realistic goal, realistic/aspirational goals of signups, use reminders, aspirational > viral. Need just a facebook or twitter page to reach customers.
