MKT 3427 Lecture Notes - Lecture 1: Pearson Education, Prentice Hall, Personal Selling
Document Summary
Personal selling is a process of: developing relationships . Discovering needs matching products with needs communicating benefits. A process that adds value copyright 2012 pearson education, inc. publishing as prentice hall 1-3. Copyright 2012 pearson education, inc. publishing as prentice hall 1-4. Copyright 2012 pearson education, inc. publishing as prentice hall 1-5 considerations: future in. Personal selling wide range of employment opportunities wide range of tasks = need variety of skills freedom to manage time and activities . Important to the millennial generation above average financial and psychic income . Top reason people are interested in sales opportunities for advancement opportunities for women copyright 2012 pearson education, inc. publishing as prentice hall 1-6. Inbound sale is initiated by customer outbound sale is initiated by sales rep. Both inside and outside salespeople often work closely together.
