MKT 3401 Lecture : Comprehensive Notes For Final MKT 3401
Document Summary
Keys to being successful in business, healthcare, law: you have to learn how to market yourself, you have to learn how to sell yourself, you have to learn how to know people, you have to maintain contact. Personal branding what people think of when they think about you. 38% of the emotional impact you have is judged according to your vocal delivery. 55% of the emotional impact you have is judged according to your facial expression not body language! 7% of the emotional impact you have is judged according to your verbal arrangement of the message. Content is king, but the verbal arrangement of the message is also important. We know that images can be created in as quick as 1/24th of a second. Thin slice can look at you in 10 seconds and formulate an opinion of you. There is more to visual delivery, but dress is important.
