MKT 3401 Lecture Notes - Lecture 10: Marketing, Core Competency, Mystery Shopping
Document Summary
Traits for being successful: you have to be creative, you must be aggressive, you have to have a little bit of enthusiasm, be smart, have to be honest/ have integrity. Skills employers look for: interpersonal and communication skills, teamwork, honesty, core competency (have to be good at something, a focus) Likability is the ability to have an emotional impact on others. 38% of the emotional impact you have comes from your vocal delivery. Misuse your tone of voice and your brand is destroyed forever. 55% of the emotional impact you have to be able to sell yourself is judged. What are the 3 marketing concepts: create customer value = benefits = cost, tone- know your tone to avoid offending people, creating customer satisfaction. *63% of customers will change a purchase behavior based on the indifference of one person. * 77% of people who have a bad experience will tell at least one person.
