MGT 3830 Lecture Notes - Lecture 1: Eharmony, Leveraged Buyout, Amazon Video
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Industrial-organization model (external environment): everything that goes on outside the organization that could affect the organization: general - economy (recession, shifts in demographics) Industry (change in technology, consumer trends) b: blockbuster industry doesn"t exist, competitors, resource based model (internal environment): what do you have in your organization that can help your organization, employees, money, location, raw materials. External environment: little competition; increase foot traffic/sales. Internal environment: age of employees and their skills. 1/26/16 external environment - double tree hotel: general environment: dimensions in the broader society that influence an industry and the firms within, demographics, geographic, economics, political/legal, socio-cultural, technological, global, physical. Integrated cost leader/differentiation fast casual/fashion e: chipotle, forever 21. Exam 1 review: chapters 1-5; 4 case studies; beer wars movie. 10. netflix"s strategy: offer mail to order and streaming for one low price, large variety of titles, helping customers navigate titles - recommendation engine, ensuring fast delivery of dvds. 11. harley davidson and acquisitions: buell sister company, go-forward marketing strategy.
