MGT 3200 Lecture : 3-3 And 3-5-15 Mgt Notes
Emily smith (225) 578-5455 for jobs in golf The cash flow quadrant-book by Robert
keyosaki
Heurestic are mental shortcuts (labor-saving devices)
Advances in heuristics
1. Save time, more decisions than bad ones. Thus they make us more effective in
general.
2. Make us more efficient
Problems with Heuristics
1. can implicitly guide our judgment
2. Rely on judgment and judge them accordingly
Two types of heurisitic
1. rely
2. advancement
What is the availability of heuristic?
Easily to remember frequent
Harder to remember infrequent
Problem with availbile heuristic
1. fallible because of the recall of an event is affected by more than just the
frequencys of the event
2. vivid, emotional, specific, recent easily imagined are more easily recalled and such
are seen as more frequent than what they actually are.
a. anything that make it more easily to remember to stick out.
What can cause you overestimate the frequency?
The things that are easily remember that stick out
Representative heuristic
1.occurance by matching preexisting category
2. the use of stereotypes in making judgments
Problems with the representatives heuristic
1. cause manager miss opportunities
Five step of the creative process
1. preparation
2. concentration
3. incubation (subconscious)
4. Illumination (eureka!)
5. Evaluation
