CMST 2060 Lecture : CMST 2060 Class Notes
Document Summary
Exigence, anything that makes us feel a combination of concern, uncertainty and urgency, rhetorical exigency generates these things in respect of some organized or semi- 9/26/13 organized group: contested exigency, uncontested exigency, audience, three types, primary-shares same time and space as speaker, secondary-hears message by other means (through radio for example, target-may be part of primary or secondary. Message aimed: constraints toward this audience, generally, everything that stands in between us and our ability to accomplish something. In a rhetorical situation, practice judgment is important because we are unsure what to do about an issue: occasion. In a rhetorical situation, it is the specific setting- time and place shared by speaker and audience. Determines: genre, purpose (not speaker"s purpose, appropriateness. Talk the talk and walk the walk : romantic courage, evoked audience-attractive image that the rhetor constructs of and for the audience to encourage the audience to act according to that image.
