REGNRSG 105 Lecture Notes - Mass Customization, Customer Satisfaction, Operations Management
Document Summary
Article: reconciling sales and operations management with distant suppliers in the automotive industry: a simulation approach. Literature review: globalization makes planning more difficult because sourcing gets more complicated, sales and operations planning has a growing interest, paper develops a new concept of flexibility rates and sales constraints to control the arrival of. In paper both is modified: demand and supply customer orders. Demands arrival and customer impatience: no penalty costs for delayed orders just lengthens the lead time (kpi, shape of order book of assembly plant; arrival of new demands in the order book. Safety stock management: percentage extra to expected orders to cope with uncertain demands, supply to prevent shortages. System performances: kpi1: logistics performance indicator is measured by inventory and emergency supply costs, kpi2: customer satisfaction indicator used by the sales department is measured by the number of delayed orders, lost sales and the average delay.
