MARKET 1 Lecture Notes - Lecture 19: Confirmation Bias, Oneword, Visual Cortex
Document Summary
Mental activity in the brain when a person is organising, understanding and communicating information to others. Quick decisions using cognitive shortcuts, guided by innate abilities and personal experiences. Slow, analytical, rule based and dependent on formal educational experiences. Slow to process, as it is as if the object in mind were held in our hands. Mental images processed in similar areas to viewing objects, but not entirely: cortex sends information to visual cortex, where the image is perceived". Concepts: ideas that represent a class or category of objects, events, or activities: broader than specifics ( fruit", instead of pineapple") Prototype: example of a concept that closely matches the defining characteristics of the concept. Decision making is a process of cognition that involves identifying, evaluating, and choosing among several alternatives. Problem solving is an aspect of decision making and occurs when a goal must be reached by thinking and behaving in a certain way.
