MARKET 1 Lecture Notes - Lecture 17: Strategic Management, Scenario Planning, Conceptual Framework
Document Summary
Chapter 2: strategic leadership: managing the strategy process. Pepsico"s vision: performance with a purpose: human sustainability, environmental sustainability, the whole person at work. Method by which strategic leaders conceive and implement a strategy. Use of power and influence to direct the activities of others when pursuing organisational goals. What a company wants to accomplish, captures the its aspiration. Description of what an organisation actually does (products, services, markets) Actions that are costly, long-term-oriented and difficult to reverse. Defines a business in terms of a good or service provided. Defines a business in terms of providing solutions to customer needs (more flexible and adapting) Ethical standards and norms that govern the behaviour of individuals within a firm or organisation (should be exemplary practiced by the leading managers) Views organisational outcomes strategic choices and performance levels as reflections of the values of the top management team, who interpret situations through the lens of their unique perspectives.
