ENG ELC 220 Lecture Notes - Lecture 16: Cup-Bearer, Crystal Computing, Brand Equity
Document Summary
Chapter 7 products, services, and brands building customer. Product anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Services an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything. Products are a key element in the overall market offering includes tangible goods and services basis on which the company builds profitable customer relationships. To differentiate, companies are creating and managing customer experiences with their brands or companies customers are buying what the offers will do for them. A product bought by final consumers for personal consumption. Convenience product a consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort. Shopping product product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style.
