ELECTRN 6 Lecture Notes - Lecture 25: Stakeholder Theory, Profit Margin
Document Summary
Gb: 50 years research on international standardisation & adaption. Studies 1: aim to describe how (1a) and/or why (1b) firms standardise/adapt in certain way investigate strategic decisions made by managers concerning degree of international marketing standardisation/adaption based on situational factors that influence decisions. Gb meeting 8 - article: theoretical framwork & propositions. 2. 1 theoretical framework: none of existing articles integrates both concept of fit & normative theory for systematically & comprehensively deriving performance-enhancing strategies of s/a in given situations. Proposition 1: fit between a high cross-national homogeneity of demand for specific product and a high degree of international product standardisation enhances foreign product profit. Markets with low culture difference, supranational laws, as for similar products. Proposition 2: fit between high potential for cross-national economies of scale for specific product and high degree of international product standardisation enhances foreign product profit.
