DANCEST 805 Lecture Notes - Lecture 18: Swot Analysis, Vision Statement, Planning Horizon
Document Summary
Planning provides a method of identifying objectives and designing a sequence of programs and activities to achieve these objectives. The organized process for selecting strategies to achieve a company"s mission. A disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future, both internally and externally. Strategic planning process: vision statement -> describes in graphic terms where the goal setters want to position themselves in the future. Introduction to business engineering to where you would like to be in the future: goals -> give purpose and direction to accomplish the mission of an organization. Official goals -> are said to be pursued (in public statements). Operative goals -> are actually pursued: gap analysis a technique used to analyze/assess where you currently are with respect, strategies statements about the way objectives are to be achieved. organization"s survival depends.
